The Holiday Specials 2025 campaign was a limited-time seasonal promotion designed to drive in-store traffic and increase sales during the peak holiday period. The campaign focused on promoting exclusive seafood boil and drink specials through festive branding, clear calls-to-action, and consistent digital promotion.

Objective

• Increase holiday-period sales

• Drive customer traffic through limited-time offers

• Encourage repeat visits through seasonal menu exclusivity

Strategy

• Developed holiday-themed promotional messaging that highlighted limited availability and value-driven bundles

• Leveraged seasonal visuals and festive language to align with holiday dining behavior

• Emphasized urgency using clear dates and promotional framing across digital platforms

Execution

• Promoted Holiday Specials across social media channels with consistent branding and messaging

• Highlighted featured specials with engaging visuals and concise captions

• Reinforced promotions through repeated exposure during the campaign window (Dec 5 – Jan 3)

Digital Campaign Results

Engagement	10,000+
Average Engagement Rate	10.82%
Impressions	278,617
Reach	129,457

Results reflect the combined performance of TikTok, Instagram, and Facebook throughout the campaign period.

Results

• Generated 600+ orders from Holiday Specials during the campaign period

• Achieved an 18% increase in overall sales compared to non-promotional periods

• Successfully drove customer interest and repeat engagement during a competitive holiday season

Business Impact

The Holiday Specials campaign demonstrated the effectiveness of seasonal, limited-time promotions in driving both immediate sales and customer traffic. By aligning timely offers with strong visual storytelling and strategic promotion, the campaign contributed measurable revenue growth during a high-impact sales window.