VINCENT
Yang
THE PORTFOLIO
EDUCATION
University of South Florida
Bachelor of Science in Marketing
Expected 2027
EXPERIENCE
Crafty Crab Brandon
Social Media Content Marketing Manager
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Develop engaging social media to enhance brand presence and connect with the audience
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manage and maintain all social media accounts, ensuring consistent and on brand communication
Crafty Crab
Graphic Design Manager
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Developed a cohesive, user-friendly website with intuitive navigation and clear information.
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Designed engaging, on-brand tailored graphic content.
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Conceptualized and executed a visually compelling specials menu, enhancing promotional impact.
CERTIFICATIONS & SKILLS
Foundations of Digital Marketing & E-commerce
Presented by Google through Coursera
Skills Obtained:
- Email Marketing
- Content Performance Analysis
- Business Metric
- Branding
- Data Storytelling
- Data-Driven Decision-Making
- Performance Measurement
Attract & Engage Customers with Digital Marketing
Presented by Google through Coursera
Skills Obtained:
- Persona Development
- Web Analytics & SEO
- Customer Acquisition Management
- Keyword Research
- Google Ads
- Lead Generation
- Target Audience
PROJECTS
01
Anniversary Campaign Project
Accomplished:
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Brand Recognition
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Social Media Reach
02
Specials Menu Promotion
Accomplished:
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Increased Sales
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Competitive Pricing
03
Holiday Specials Promotions
Accomplished:
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Increased Holiday Sales
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Audience Reach
04
Anniversary Campaign
Accomplished:
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Location Recognition
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Increased Sales
Note: All projects are organized, produced, designed, distributed by Vincent Yang.
More Projects/Campaigns Shown Soon
LANGUAGE
English
Chinese