The Specials Menu 2025 campaign was an ongoing promotional initiative designed to drive consistent sales and customer traffic throughout the year. The campaign focused on leveraging multiple recurring offers—including Specials Boils, Daily Deals, and Happy Hour—to maintain steady customer engagement and repeat visits.

Objective

• Drive consistent sales through recurring specials and promotions

• Increase customer traffic across multiple day parts

• Encourage repeat visits through value-driven menu offerings

Strategy

• Promoted a variety of rotating and recurring specials to appeal to different customer segments

• Emphasized value, consistency, and accessibility in promotional messaging

• Maintained year-round visibility of specials across digital platforms to reinforce customer habits

Execution

• Promoted Specials Menu offerings across social media channels with consistent branding and messaging

• Highlighted different promotions, including Specials Boils, Daily Deals, and Happy Hour, through targeted content

• Reinforced promotions through ongoing digital exposure throughout the year

Digital Campaign Results (Overall Performance)

Engagements	20,000+
Engagement Rate	7.59%
Impressions	238,000+
Reach	177,000+

These results represent the aggregated performance across Facebook and Instagram during the 2025 year for the Specials Menu campaign.

Results

• Generated 15,000+ total conversions, including:

  • 7,000+ Specials Boil orders

  • 4,500+ Daily Deal orders

  • 3,500+ Happy Hour redemptions

Business Impact

The Specials Menu 2025 campaign drove over $350,000 in sales, demonstrating the effectiveness of sustained promotional strategies in generating long-term revenue. By offering consistent, value-driven specials and maintaining continuous digital promotion, the campaign successfully supported both customer retention and overall sales growth.