The Thee Crafty Way 2025 campaign was a limited-time promotional initiative designed to drive sales and in-store traffic through a featured specialty offering. The campaign focused on highlighting a signature menu item while maintaining consistent brand messaging across digital platforms.

Objectives

• Drive sales through a limited-time specialty offering

• Increase customer traffic during the campaign period

• Strengthen engagement through focused promotional content

Strategy

• Promoted Thee Crafty Way as a signature, limited-time menu feature

• Used clear value messaging and urgency to encourage immediate action

• Leveraged Facebook as the primary engagement driver, supported by Instagram and TikTok for additional visibility

Execution

• Launched promotional content across Facebook, Instagram, and TikTok from July 18 – August 31, 2025

• Maintained consistent visual branding and messaging across all platforms

• Reinforced campaign messaging through repeated exposure throughout the promotional window

Digital Campaign Results

Engagement	6,500+
Engagement Rate	4.6%
Impressions	150,500+

These results reflect the combined performance of TikTok, Instagram, and Facebook during the campaign period.

Results

• Generated 500+ orders from the Thee Crafty Way specials

• Contributed to a 7% increase in overall sales during the campaign period

Business Impact

Thee Crafty Way 2025 demonstrated how focused, limited-time specialty promotions can effectively drive customer traffic and revenue growth. By pairing clear value messaging with consistent digital execution, the campaign delivered measurable sales impact during a key summer sales window.